Real case study: The Johnson family cut their cable bill from $165/month to $21/month. See their exact setup, costs, and $1,732/year savings.
Let me guess: You're paying somewhere between $150-250 per month for cable TV. The bill keeps going up every year. You're locked into a contract. And you're paying for hundreds of channels you never watch.
Sound familiar?
Here's the truth: You can get all the content you actually care about—local news, sports, your favorite shows—for a fraction of the cost.
I'm going to show you exactly how, using a real-world example.
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Location: Hartland, Wisconsin (suburb of Milwaukee, 25 miles from broadcast towers)
Family: Two adults, three kids (ages 7, 10, 14)
TVs: 5 (living room, master bedroom, two kids' rooms, basement)
What They Can't Live Without:
Previous Cable Bill: $165/month
Annual Cost: $1,980
Antenna: Antennas Direct DB8e - $129.99
Why this antenna: At 25 miles from Milwaukee broadcast towers, they need a reliable outdoor antenna. The DB8e is multi-directional (perfect since some towers are north, some west), and its 70+ mile range ensures rock-solid reception for all Green Bay Packers games on FOX and CBS.
Network Tuner: HDHomeRun Flex 4K - $199.99
Why this tuner: With 5 TVs and a family of 5, they need the 4-tuner model. This lets four people watch or record different channels simultaneously. Plus it distributes the antenna signal to all TVs over their home network—no need to run coax cable to every room.
Streaming Devices:
Why this mix: The three main TVs (living room, master bedroom, basement) get Apple TV 4K for the best HDHomeRun and DVR experience. The kids' room TVs get Roku Sticks—still great performance at half the price, and perfect for Disney+ and PBS Kids.
Installation Accessories:
DVR Storage: WD Elements 4TB External Hard Drive - $89.99
Why 4TB: With three kids and Packers games to record, they wanted plenty of storage. 4TB holds hundreds of hours of HD content. They'll never run out of space.
Total Equipment Cost: $1,053.88 (one-time)
Streaming Services:
DVR Software:
This gives them unlimited DVR recording with automatic commercial skipping. They can record every Packers game and watch later, skipping all the ads.
Total Monthly Cost: $20.65
Local Channels in Milwaukee:
Packers Coverage:
Local News & Weather: All the same local news they had with cable:
Same news teams, same meteorologists, same reporters. Just free instead of $165/month.
Disney+ ($7.99):
Paramount+ ($5.99):
Monthly: $165 Annual: $1,980 5-Year Total: $9,900
What they got:
Equipment: $1,053.88 (one-time) Monthly: $20.65 Annual: $247.80 (streaming + DVR software) Year 1 Total: $1,301.68 5-Year Total: $2,292.88
What they get:
Year 1 Savings: $1,980 - $1,301.68 = $678.32
(This includes the one-time equipment cost)
Year 2+ Savings: $1,980 - $247.80 = $1,732.20 per year
5-Year Savings: $9,900 - $2,292.88 = $7,607.12
10-Year Savings: $19,800 - $3,532.68 = $16,267.32
The $7,607 they'll save over 5 years could pay for:
Or just stay in the bank earning interest.
The Johnsons were worried installation would be complicated. It wasn't.
Saturday Morning (2 hours):
Saturday Afternoon (1 hour):
Sunday:
Total installation time: 3 hours
Answer: They get nearly ALL of them:
The only games they'd miss are occasional ESPN-exclusive games, which are rare. And if they really wanted those, ESPN+ is $10.99/month—still way cheaper than cable.
Answer: 4TB holds approximately:
They set Channels DVR to auto-delete recordings after watched. They've never come close to running out.
Answer: Outdoor antennas are built for all weather. Rain, snow, wind—no problem. In fact, over-the-air signals are MORE reliable in storms than cable (which can go out during severe weather).
They've had zero reception issues in 2 years, including during Wisconsin's brutal winters.
Answer: They own all the equipment. Take it with them! Antenna and streaming devices work anywhere. They'd just need to re-point the antenna toward the new location's broadcast towers.
Cable forced them to pay for:
Now they only pay for Disney+ and Paramount+—content they actually consume.
The Johnsons realized they were paying $165/month for content that's legally broadcast for free. Local news, Packers games, network TV shows—all free over the air.
Cable companies charge you to access something you can get for free.
Cable DVRs are old, clunky, and limited. The Johnsons' new setup:
It's a better experience than cable ever was.
Cable companies raise rates annually. Often by $5-10/month, hidden in "fees."
The Johnsons' costs are fixed:
Want to replicate the Johnson family setup? Here's everything you need:
Grand Total: $1,053.88
First-year savings (vs $165/month cable): $678.32
Every year after: $1,732.20 in savings
The Johnsons' setup is perfect for them, but yours might be different.
You can save money:
Save even more:
Use a cheaper antenna:
Swap streaming services:
Every home is different. Your location, tower distance, number of TVs, and content preferences all affect the perfect setup for you.
Stop guessing. Get a personalized recommendation that shows:
It's free and takes 60 seconds.
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The Johnson family cut their TV costs from $1,980/year to $247.80/year.
They're saving $1,732.20 every year.
Over 10 years, that's $16,267.32 back in their pockets.
They watch all the same content:
Plus they got:
What could you do with an extra $1,700/year?
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